Avery Lang
Senior Product Manager
+1 (415) 555-0142 · avery.lang@email.com · San Francisco, CA · linkedin.com/in/averylang · github.com/averylang · averylang.com
Experience
2022
Senior Product Manager · Growth
Northstar
2022 – Present
- Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
- Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
- Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
#Experimentation#SQL#Growth
2019
Product Manager
Harbor
2019 – 2022
- Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
- Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
#Onboarding#B2B#Roadmapping
Projects
2023
Product lead
Payframe
2023 – 2024
- 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
- Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
#Payments#EU#0-to-1